![]() Rather than trying to teach Jarjar scales or sight-reading, this new teacher took more of an interest in jarjar’s own taste in music, asking what songs he’d like to learn and simply teaching him those. ![]() During secondary school, after a long hiatus from music, he took lessons from another, more song-orientated mentor. ![]() Jarjar’s fascination with music, and music production to a degree, began in primary school, where he would make short, simple song clips with a computer that was filled with pre-ordained sounds, rhythms and beats, and then burn them onto CD’s and give them to friends and family.Īs a child, he took lessons in music theory and classical guitar but ultimately came to resent the regiment and routine of it all. It became quickly apparent that his rise has been a long time coming. With his debut EP, 'Free Parking on Sundays' released last month, Jarjar took a moment to catch his breath and discuss his journey to this point in his musical career. His beat-making blends sampling and low-fi beats to create a unique mix of the old and the new, tied nicely with a mesmeric underlay, intertwined with verse cuts the likes of MF Doom, Eminem and Nas. Jarjar has been releasing music on SoundCloud for over five years, and his music has earned him over 39,000 followers across his 72 tracks. When it comes to SoundCloud in Ireland, one name you cannot avoid is that of Cork-native Robert O'Halloran, AKA jarjar jr. There are countless examples of this, including the likes of Kygo, Joji, and Flying Lotus, all of whom have gone on to establish successful music careers away from the platform. What SoundCloud allowed producers to do is quickly and easily upload their work online and create fanbases of their own, kickstart a hype surrounding their releases and, with time, force labels come to them. Prior to the launch of SoundCloud in 2007, producers worked in studios or homes across the world and sent their beats or songs to artists or labels their work in the hope of being signed, praying to be heard. The Berlin-based streaming service is the home of lo-fi hip-hop and production, and has kickstarted not only a rap subgenre with the rise of so-called 'SoundCloud rappers' but has also changed the culture surrounding music production. But why should we care? Why is SoundCloud important? Two years on, the site has just announced over $100 million in revenue and an 89% rise in subscriptions over the past 18 months. ![]() That was until Chance the Rapper stepped in and tweeted that he was 'Working on the SoundCloud thing'. Following the failure of its SoundCloud Go model of revenue in 2017, it seemed for all the world as those it was a case of when rather than if the site would cease to exist. From launching the careers of artists such as Post Malone and Kehlani to causing parliamentary unrest in Turkey, for a while it looked as though the popular streaming site was set to close its doors. Despite what you may have heard, SoundCloud has never been stronger. ![]()
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